What is it?
Examining how customers interact with brands and building processes to improve these interactions.
Customer experience (CX) covers a broad spectrum of interaction, but its core remains the same: building amazing touchpoints for customers when they interact with your content, channel or with your representatives.
According to SuperOffice, companies that focus on CX reduce churn and increase revenues, leading to higher profits.
What I’ve done
Connected with existing customers and primary stakeholders to determine buyer personas and developed a CX strategy to support Sales and Marketing.
Built, grew and maintained communities supporting core existing customers reducing churn and fostering upselling possibilities. Managed key accounts and maintained premium support for key clients from C-Level decision makers to everyday users nurturing personal product investment.
- Customer Journeys 88% 88%
- Customer Relationship Management 98% 98%
- Community Management 98% 98%
- Feedback Generation and Analysis 95% 95%
- Conflict Management 86% 86%
- Persona Development 85% 85%