What is it?
Creating and broadcasting messages that increase awareness and promote loyalty in an entity, for example a brand, product, cause, or company.
There are at least 159 types of marketing. Many of these can be combined into single campaign strategies. For example, content marketing builds brand value for potential customers, and contextual marketing can be used to target those customers and bring them to your product through SEO/SEM or attract them to buy more through remarketing.
What I’ve done
Developed inbound digital marketing strategies, utilising content, social media, SEO and website development. I’ve written and proofread copy for B2B promotional materials, including sales and investment decks, knowledge articles, websites and group-targeted emails.
I’ve also done remarketing in a B2B key account environment and been in the trenches of B2C with community marketing, building brand loyalty among existing users and word-of-mouth growth strategies.
- Inbound Strategy 87% 87%
- Website and CTA Development 86% 86%
- Email Marketing 93% 93%
- Analytics 91% 91%
- Copywriting 98% 98%
- Social Media 90% 90%